Unlike just about all other liquors, whiskeys, wines and beers, vodka is not about being distinctive (there’s that nothingness again). It’s about a lack of distinctiveness. Of course, this doesn’t keep marketers from trying to call attention to their brand’s distinctiveness. They make claims for the water used in the distillation process, and for the grain, vegetable or fruit used in the distillation (vodka can be made out of anything, and can be made anywhere).
What is the difference between most vodkas? Packaging, marketing and status. Oh, and price. When our tasting panel sampled vodkas back in January of 2005, the cheapest bottle, Smirnoff, came out on top over much more expensive, esteemed brands like Grey Goose. But really, the differences were very subtle, mostly having to do with smoothness and heat.
There are essentially two types of Vodka, those that are carefully distilled and those that are carried in the back pockets of alcoholics. This isn't the only taste test where cheaper vodkas like Smirnoff have come out on top. It's pretty hard to tell the difference. And even if there were a significant difference, it wouldn't matter as most vodka is drowned in Red Bull these days. Whiskeys and Gins offer variety and strong character. There's nothing wrong with drinking vodka, but it's a waste of time for enthusiasts looking for unique flavors and strong character.
previously on wtg:
Filed in: booze