In an example of ingenuity and simplicity, Yeo Valley Organic ships their yogurts in an extremely thin plastic container. The container is so thin that it can't actually contain or protect the contents inside. This problem is remedied by surrounding the plastic with a thin layer of recycled cardboard. After consuming the product, you can easily break off the cardboard and recycle the two parts separately.

While things like this are generally hard to gauge without seeing concrete data, it possibly uses less materials overall and certainly uses less plastic.

This grabbed my attention due to it being the exact opposite of Dannon's yogurt, which wasted 3.6 million pounds of plastic per year on a thoughtless product design that put two lids on every yogurt container.

Of course, one question remains: Does this stuff taste good?

• Yeo Valley Organic
• Dannon Removes Plastic Overcaps
  

via treehugger

Filed In: earthfriendly