Last year, Threadless, by its own account, sold $6.2 million worth of these wardrobe add-ons, its fourth year in a row of, roughly, quadrupling sales. This year, the three twentysomethings who run the company expect to at least triple last year's numbers, pushing stylized, often ironic, one-of-a-kind designs with names like "Rainbow Worrier" and "Hypotamoose."

Coudal boils the Threadless idea down to a slogan that might work on a T-shirt: "If they come, we will build it."

• chicago tribune: printing money
• threadless.com
  

previously on wtg:

• threadless gets naked and angry
  
• a post-stay puft mentality
• consumerist eats crow over threadless remarks
• props to threadless and their superb customer support
• cool limited-edition arty t-shirts, 3 for $30
  

Filed in: shopping art